Stingray selects LVL for next-gen D2C music services

Stingray selects LVL’s user experience and merchandising platform E2 to drive next-generation direct-to-consumer music services

The deployment of direct-to-consumer solutions, including the E2 OTT Platform, will enable Stingray users to experience their preferred services on multiple platforms, enjoy personalized recommendations, and benefit from a continually updated user interface.

LVL, a media technology leader, today announced that it was selected by Stingray, a global music, media, and technology leader, to deliver immersive consumer experiences through the deployment of next-generation video experience solutions. The rollout includes LVL’s E2 Platform, E2 Experience Studio for Unity™, E2 Content Merchandising Console (CMC), and access to professional services.

Through this partnership, Stingray becomes the first North American media company to deploy the E2 solution, demonstrating the flexibility and potential of the platform to unlock new media experiences for a broad range of customers.

“Customers’ needs have always been central to Stingray’s priorities and decision-making process,” stated Mario Dubois, Chief Technology Officer of Stingray. “Trends in media consumption indicate that constant innovation is a must to offer a rich and customized customer experience. After careful consideration, we are confident that the E2 video experience platform is the best vehicle to fulfill our promise to our clients and consumers. The platform will enable us to deploy cutting-edge technology services with personalization features and improved user experience, thus providing our users with the viewing experience and variety of integration they demand and deserve.”

 “Consumers are always looking for more captivating and personalized ways to experience the media they know and love – and they expect to find it whenever and wherever they choose to watch it,” said Jean-Francois Gagnon, CEO & Founder of LVL. We are excited to partner with Stingray and enable the delivery of a competitive, next-generation direct-to-consumer media services with capabilities that meet consumers demands for distinctive media experiences. For LVL, this marks another important step, showcasing how our E2 Platform has broad applications and can be used to power media publisher services to help them compete in an evolving media landscape.”

About LVL

Headquartered in the gaming and AI hub of Montreal, Canada, LVL is an award-winning media technology company that designs, builds and operates innovative video experience platform and tools for the global media and entertainment industry. Established since 2003, LVL’s solutions, products and expertise help customers reach and maintain relationships with over hundreds of millions of viewers. LVL’s customers includes tier-one operators in North America and Global premium publishers.

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About Stingray

Montreal-based Stingray Group Inc. (TSX: RAY.A; RAY.B) is a leading music, media, and technology company with over 1,200 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and B2B services, including audio television channels, more than 100 radio stations, SVOD content, 4K UHD television channels, karaoke products, digital signage, in-store music, and music apps, which have been downloaded over 101 million times. Stingray reaches 400 million subscribers (or users) in 156 countries.

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