"How consumers access and enjoy content should be as properly crafted as the stories that capture our imagination and emotions."

-Jean-François Gagnon, CEO & Founder

About LVL

LVL designs and builds smart media storefronts and tools for the media & entertainment industry. From VOD and OTT solutions to broader content experiences, we’ve been providing technology, business and content solutions and services to operators, networks and content providers worldwide for over 15 years.

The experience we’ve gained along this journey of ours has provided us a wealth of knowledge about the intricacies of creating, deploying and managing video-centric apps, services and features compatible with the most complex platforms and devices.

Our ultimate goal? To create the most robust products and provide best-in-class services which together can help to shape a sustainable all-digital-media future for content creators and consumers.

We are innovators

LVL fosters a culture of experimentation and knowledge-sharing – elements we believe to be at the very heart of innovation. By relying on design and development best practices, we build leading interactive applications, powerful entertainment platforms and immersive content consumption experiences.

We are trustworthy

We are proud of the relationships we have forged with our clients over the years and believe that repeat business happens when the right mix of ideation, production and business sense is provided. Whatever your needs, our services are available in turnkey formats or as part of an ongoing support package.

We are employers

We pride ourselves on employing a skilled and experienced team that just keeps on growing. If you’re passionate about digital media technology, design and development and you’re interested in contributing to the creation of powerful entertainment solutions used by the masses, reach out to us!

We are innovators

LVL fosters a culture of experimentation and knowledge-sharing – elements we believe to be at the very heart of innovation. By relying on design and development best practices, we build leading interactive applications, powerful entertainment platforms and immersive content consumption experiences.

We are trustworthy

We are proud of the relationships we have forged with our clients over the years and believe that repeat business happens when the right mix of ideation, production and business sense is provided. Whatever your needs, our services are available in turnkey formats or as part of an ongoing support package.

We are employers

We pride ourselves on employing a skilled and experienced team that just keeps on growing. If you’re passionate about digital media technology, design and development and you’re interested in contributing to the creation of powerful entertainment solutions used by the masses, reach out to us!

Meet our team

Jean-François Gagnon

CEO & Founder

Thought leader, passionate entrepreneur and a proud father of two, Jean-François Gagnon began his professional journey driving digital innovation programs for market leaders in both content production (Pixcom/Inpix Media), video technology (Miranda now Grass Valley) and innovation (WebTV Networks).  

He founded LVL Studio in 2003, quickly positioning LVL in the fast-growing IPTV global market, with the company becoming a strategic partner for many media and telecom companies.  Since then, he has successfully grown LVL from a small local startup in Montreal to a global leader in the media technology market. He frequently speaks at top domestic and international conferences about innovation, media and the digital transformation of entertainment.

Under Jean-Francois’s vision and leadership, millions of people are enjoying video entertainment services designed, built and operated by LVL, daily – helping Media and Telecommunications companies stay relevant in a continuously shifting landscape.

David Jones

Head of Operations – Delivery and Product

He has been a product leader for over 30 years, many of it for entertainment companies such as discreet logic (Autodesk), Miranda Technologies, LANDR Audio. 

David also led product teams at Element AI, Nakisa, Averna, and Symbility Solutions.  He started his career at CAE Electronics leading the visual database team collocated on 3 continents. Prior to this he used to build professional recording studios such as Le Mobile, Studio Morin Heights, Studio Tempo.

He is a graduate of from Concordia University with BEng and on the advisory board for Continuing Education at McGill University for the Data Science program and previous member of Concordia University advisory board for Engineering and Computer Science. During his free time, David enjoys playing tennis, windsurfing, reading & photography.

Raagi Pandya

Product and Channel Manager

Raagi is a proficient product manager, evangelist and innovator with experience that spans multiple organizations and industries. Tasked to drive our roadmap and accelerate our transformation into a product-centric organization, he has a deep technical background with over a decade of development experience in software/hardware, cloud, SaaS and application-based product and program management.

Raagi brings years of success in the SAP channel ecosystem, coupled with in-depth knowledge of broadcast, real-time 3D systems, advanced analytics and interactive technologies.  

His experience in high-growth software organizations makes him an invaluable part of the LVL team.

Richard Hayami Z’Graggen

Vice President – Head of Product and Experience Design

An ardent advocate for the end-user, Richard’s championing of progressive, user-centered thinking underpins the approach we take to service, systems and game design. Since his first user interface design projects using Assembler, Dbase and HyperCard, he’s continuously refined his practice in human-computer interaction (HCI) and learning technologies.

Before joining LVL in 2007, Richard designed media production software at Softimage and online medical training programs at IC Axon. He has a BASc in systems design engineering from the University of Waterloo and a BFA in design art from Concordia University.

Jean Lachance

Vice president — Business Development

Jean comes to LVL with over 25 years of experience in sales and business development. He has a particular knack for bringing tech-based solutions to market and has held numerous senior-level positions at some of the most renowned media and technology companies. Prior to joining our team, Jean was the general manager of Music Choice International in the UK, where he played an active role in integrating Stingray Music into the company and introducing it to the EMEA region. He also held the position of vice president of sales at notable companies like Toon Boom Animation, Quazal, Kaydara, Image Metrix and the Bakery.

Considered an industry veteran by all who have crossed his path, Jean’s extensive sales knowledge and vast expertise are incredibly valuable to us and key to LVL’s success.

Joey Trombino

Chief Financial Officer

Joey joined LVL in 2017, bringing with him over 27 years of experience. He began his career at KPMG, where he rose through the ranks to become a senior manager for major manufacturing, retail and transportation clients. He has held CFO positions in several public and private companies spanning diverse industries and has extensive experience raising capital and implementing programs that integrate risk management, cash management, financial planning and financial accounting requirements.

Joey holds a Bachelor of Commerce with a minor in finance and a graduate diploma in accountancy from Montreal’s McGill University. He is a chartered accountant and a member of the Ordre des comptables professionnels agréés du Québec.