"In a direct-to-consumer world, acquiring new customers is a costly and time-consuming process. Our approach is simple: we make sure it’s all worth it."

-Jean-François Gagnon, President & Founder

About LVL

LVL designs and builds smart media storefronts and tools for the media & entertainment industry. From VOD and OTT solutions to broader content experiences, we’ve been providing technology, business and content solutions and services to operators, networks and content providers worldwide for over 15 years.

The experience we’ve gained along this journey of ours has provided us a wealth of knowledge about the intricacies of creating, deploying and managing video-centric apps, services and features compatible with the most complex platforms and devices.

Our ultimate goal? To create the most robust products and provide best-in-class services which together can help to shape a sustainable all-digital-media future for content creators and consumers.

We are innovators

LVL fosters a culture of experimentation and knowledge-sharing – elements we believe to be at the very heart of innovation. By relying on design and development best practices, we build leading interactive applications, powerful entertainment platforms and immersive content consumption experiences.

We are providers

We are proud of the relationships we have forged with our clients over the years and believe that repeat business happens when the right mix of ideation, production and business sense is provided. Whatever your needs, our services are available in turnkey formats or as part of an ongoing support package.

We are employers

We pride ourselves on employing a skilled and experienced team that just keeps on growing. If you’re passionate about digital media technology, design and development and you’re interested in contributing to the creation of powerful entertainment solutions used by the masses, reach out to us!

We are innovators

LVL fosters a culture of experimentation and knowledge-sharing – elements we believe to be at the very heart of innovation. By relying on design and development best practices, we build leading interactive applications, powerful entertainment platforms and immersive content consumption experiences.

We are providers

We are proud of the relationships we have forged with our clients over the years and believe that repeat business happens when the right mix of ideation, production and business sense is provided. Whatever your needs, our services are available in turnkey formats or as part of an ongoing support package.

We are employers

We pride ourselves on employing a skilled and experienced team that just keeps on growing. If you’re passionate about digital media technology, design and development and you’re interested in contributing to the creation of powerful entertainment solutions used by the masses, reach out to us!

Meet our team

Jean-François Gagnon

President & founder

Thought leader, passionate entrepreneur and a proud father of two, Jean-François Gagnon began his career as an executive working for several market-leading North American media technology and digital entertainment companies. Since then, he has become a global authority on the subjects of technology, media and the digital transformation of entertainment, speaking at top local and international conferences. He founded LVL Studio in 2003 — a company that designs, builds and operates media discovery and consumption services spanning all digital touchpoints. He has since successfully grown LVL from a small startup to a global leader in the advanced television market. Over the years, he and his team have successfully redefined the face of video services on a global scale by adopting and applying service design approaches and methods to deliver consistent and relevant media discovery and consumption services.

Joey Trombino

Chief financial officer

Joey joined LVL in 2017, bringing with him over 27 years of experience. He began his career at KPMG, where he rose through the ranks to become a senior manager for major manufacturing, retail and transportation clients. He has held CFO positions in several public and private companies spanning diverse industries and has extensive experience raising capital and implementing programs that integrate risk management, cash management, financial planning and financial accounting requirements.

Joey holds a Bachelor of Commerce with a minor in finance and a graduate diploma in accountancy from Montreal’s McGill University. He is a chartered accountant and a member of the Ordre des comptables professionnels agréés du Québec.

Jean Lachance

Vice president — sales

Jean comes to LVL with over 25 years of experience in sales and business development. He has a particular knack for bringing tech-based solutions to market and has held numerous senior-level positions at some of the most renowned media and technology companies. Prior to joining our team, Jean was the general manager of Music Choice International in the UK, where he played an active role in integrating Stingray Music into the company and introducing it to the EMEA region. He also held the position of vice president of sales at notable companies like Toon Boom Animation, Quazal, Kaydara, Image Metrix and the Bakery.

Considered an industry veteran by all who have crossed his path, Jean’s extensive sales knowledge and vast expertise are incredibly valuable to us and key to LVL’s success.

Richard Hayami Z’Graggen

Vice president – head of experience design

An ardent advocate for the end-user, Richard’s championing of progressive, user-centered thinking underpins the approach we take to service, systems and game design. Since his first user interface design projects using Assembler, Dbase and HyperCard, he’s continuously refined his practice in human-computer interaction (HCI) and learning technologies.

Before joining LVL in 2007, Richard designed media production software at Softimage and online medical training programs at IC Axon. He has a BASc in systems design engineering from the University of Waterloo and a BFA in design art from Concordia University.

Jessie Lambert

Head of talent and culture

Jessie joined LVL in early 2016 and is credited for having dramatically improved our recruitment strategy and spicing up LVL’s corporate culture. Her HR leadership experience can be traced across three countries (France, Ireland and Canada) and spans almost a decade. 

After earning two Masters’ degrees (one in HR administration from the École de Commerce de Dijon and the other in human resource management from the Université de Bourgogne) Jessie went on to work in HR positions within companies operating in a variety of sectors – from engineering, pharmaceuticals and insurance to agro-food, fashion and tech.

Passionate about all things related to human nature, Jessie prides herself on staying attuned to the company’s well-being – from employee morale and department dynamics to process improvements and workload management. When she’s not searching for the ideal candidate, onboarding new hires, planning team-building activities or refining important internal processes, you can find her devouring Adam Grant and Sheryl Sandberg best-sellers or racing through countless Harvard Business School research articles.