what do hospitals and oil rigs have in common?
an entire city, of course!
an lvl*studio case study
Telecommunications is an exciting business. No, we’re not talking about coverage
maps and QoS. We're talking about using technology to connect doctors with their patients, or oil rig workers with their families. It's about the convergence of voice, video, and data.
Telus showcases its newest technologies and services in state-of-the-art facilities it calls innovation centres. So what's the challenge for LVL? To create a virtual portal that connects clients to these innovation centres with a web experience that inspires as well as informs. But the solution is more than just a portal: it's an entire virtual city.
Building on the idea of Telus’s real innovation centre showrooms, LVL storyboarded their web site to be a guided tour through a city, with fascinating examples of technology and solutions along the way. It's a trip that's designed to intrigue, inform, and inspire.
fly-through
You begin your visit by flying to the top of a Telus building where you are greeted
by your host, Julie.
By the introduction, you already know that this is not a typical website. You’ve just flown through the air, seen a 3D rendered city below, and are now being welcomed by a friendly guide who will help you find the information you seek.
After the introduction, another fly-through brings you to a high perch with a bird’s-eye view of the city below. Here, you can choose to go to the industry you want, with each one being represented by a different building.
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bird's-eye-view of the city below gives you some choices. |
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"But by making the journey to this information exciting and fun, visitors are enticed into the city to seek what they need."
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tons of info
Of course, this web site houses a wealth of information.
For each industry, there are many white papers, references,and links to relevant sources. That's a lot of stuff to wade through! But videos that illustrate the information with real-life situations, and the 3D environment that links all of the pieces together create an interesting and compelling experience that encourages the visitor to explore the site fully.
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Client: Project completion: Platform: Activities: |
Telus First public launch: June 2007 Web Strategy, concept, design, production+post, animation, site architecture+programming |
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"As cool as the 3D environment is, what ultimately interests the visitor is understanding how a particular service can be applied to his or her business."
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a day in the life of
Charts, graphs, and Return on Investment studies are often used to promote
solutions. But what really matters in a product or service is the impact it has
on the individual: the patient in a hospital, colleagues in a video-conference, the
foreman co-ordinating work in the field. By creating demos to reflect the individual,
LVL brings the numbers home.
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John is more informed
Video shows how communication
products can improve patient care, even allowing remote physician consultations. |
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Bob gets his materials on time
Video shows benefits of enhanced
services to construction crews. |
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Dave keeps in touch
Video shows products tailored for
remote oil camp installations. |
new kids on the block!
Only some of the buildings appear realistic in this virtual city, while others are simply shaded white forms. As Telus develops more products and more demos, more of these white forms will materialize into buildings.
More importantly, there is room for others in this city. Partners who offer related products or services can have their own buildings, kiosks, and billboards. Their presence in this virtual plaza will give them high exposure to a focused group of clientele and potential partners. This virtual community can bring the right people together with the right services.
This city represents an exciting example of how a web site can be so much more than purely informational. It can be an exciting journey, or a base for building a community – even creating a small ecosystem in itself.
creating compelling experiences
lvl*studio creates innovative branded experiences that are both engaging and useful. So how do we do this? By informing and entertaining in ways that are relevant to us as individuals – whether we are in a hospital or working in a remote oil camp.
...and to do that, sometimes it means creating an entire city.