The quality of the experience has very little with the scope of the initial project, but everything to do with the depth of the story users will dive into.
For those shows that have “that thing” that draws people in, when faced with a hungry crowd, feed it. Quickly. We can help with that.
Good stories don’t just happen: they are crafted with care. Good shows containing good stories are even more delicately woven. This makes the creation of transmedia experiences all the more important, to help protect those stories that need telling.
Second-screen and transmedia experiences can no longer be discounted as science experiments: users demand them and will move on to where they can find them. A show will be thrown onto other platforms, whether that fact has been planned or not: might as well make it an interesting ride for everyone involved.
Let’s talk subscriber. Beyond 2 eyeballs, that’s 2 ears, 2 hands and 1 headspace (a very desirable headspace, need we specify). Those are all interesting numbers that shouldn’t be forgotten when dealing the other numbers that fill your everyday landscape (like CHURN, ARPU or ROI, to name a few).